The initial reaction is “Wow, that’s neat! The River Why is going to try and be as environmentally friendly a shoot as possible.” The second response is, “Ah, typical self-righteous movie about the movie industry’s sense of social responsibility.” (Sorry if that sounds cruel, but we’re still recovering from Who Killed the Electric Car?) Then comes the nagging suspicion that Miranda Bailey‘s documentary running a “green” set is really a very clever satire of Hollywood hubris. Watch the trailer and let us know what you think. Screening at this year’s SXSW Film Festival.