Western Union: Yasmin Ahmad

“Among the jaded, the very phrase ‘Petronas commercial’ became shorthand for emotional manipulation. But if one of these commercials were to come on TV at one of Malaysia’s crowded open-air eateries, most people would stop to watch. Anything that can tear Malaysians away from their food, at least temporarily, must be special. Then you realize the truth of one of her favorite sayings: A nation is nothing without the stories it tells (about) itself.”

— Critic Amir Muhammad on the commercials made by the late Malaysian filmmaker Yasmin Ahmad (via Moving Image Source)

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