Country lass Delia (Andrea Bosneag) wins a soda-sponsored contest and travels with her family to Bucharest to collect the big prize–a new car. The organisers will only cough up the car when the lucky winner participates in a commercial. Delia and her parents are at odds over what to do with their spoils, and collecting the automobile in the big city becomes fraught with mirthful satire. Radu Jude is the director whose debut feature is yet another sign of the Romanian cinema’s vitality. Written by Jude with Augustina Stanciu, who also functioned as art director on the production.